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Maximise Shareholder Value!

The Rewardsco Group manages a thriving ecosystem of businesses that cultivates innovation and explosive growth in the areas of outsource sales and distribution, telecommunications, fintech, mobile broadband and IT.

Our brands work in synergy to provide comprehensive services on behalf of clients, from first customer contact to after-sales support. We have nurtured our brands strategically to become industry leaders through a finger-on-the-pulse approach backed by expert knowledge and world-class infrastructure....

Our Brands


Rewardsco Sales offers outsourced sales and distribution services to local and international blue-chip clients in the finance, insurance and telecommunications sectors, in addition to serving as the sales and distribution arm of the Group’s companies.


Direct to consumer sales of value-based mobile and data products sourced from Telkom, Vodacom, MTN and in-house brands.


Cloudlogic is a Microsoft Gold Partner Cloud Solutions Provider specialising in cloud service provisioning, Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) and premium consulting to enterprise clients across multiple market sectors.


Jika is South Africa’s first multi-vendor MVNO (mobile virtual network operator) offering flexible mobile broadband products sourced from major South African networks and consolidated, billed and managed under the Jika brand.


Vuka develops proprietary fintech products in association with leading South African telecommunications and financial institutions.

Our Focus

Rewardsco Investments develops and unlocks shareholder value in the Group companies through:

  • Defining and implementing the Group strategy to organically grow core businesses.
  • Acquisitions and private equity investments that leverage Group competencies.
  • Joint ventures.
  • Strategic partnerships.

Rewardsco Investments is structured to invest in strategic innovation to build longer-term, sustainable shareholder value.

Our History

  • The Rewardsco Group was founded in July 1996
  • The founding company, Rewardsco Investments, was established as an outsource provider of rewards programme services and proprietor of its investment portfolio.
  • In 2008, Rewardsco Investments increased its investment in strategic innovation to diversify revenue streams, generate recurring income and mitigate operating risks.
  • The Group’s considerable investment in human and financial capital has laid the foundations for exponential growth in South Africa and international markets.

Meet Our Team!

Michael Steenfeldt-Kristensen

Michael Steenfeldt-Kristensen

Executive Chairman

Michael founded Rewardsco Group in July 1996 and has served as the Executive Chairman since its formation. Michael has driven the development of Rewardsco Group from a start-up company to the entrepreneurial and formidable business that it is today. Previously, Michael served in the banking industry where he headed up the Asia Region for the National Australia Bank/Bank of New Zealand Group. Prior to this, Michael served as Group Treasurer for the Barclays/First National Bank Group in South Africa where he steered the group to a dominant position in the financial markets.

Trevor Koen

Trevor Koen

Group Managing Director

Trevor joined Rewardsco in July 1996 as a founding director and shareholder. Trevor has played a crucial role in the development of Rewardsco Group since it was established. Trevor currently heads up Rewardsco Sales, the Group’s Sales/Distribution business, and also serves on the Group Investment Committee. Trevor has an entrepreneurial background having previously owned and managed a retail chain of stores and an importing/distribution business.

Sven Steenfeldt-Kristensen

Sven Steenfeldt-Kristensen

Executive Director

Sven joined Rewardsco Group as an executive director in April 2005. Sven has played a pivotal role in Rewardsco Group’s strategic innovation to diversify the Group’s core business. Sven currently heads up the Group’s investments portfolio and tech industry initiatives and also serves on the Group Investment Committee. Previously, Sven had a background in business development in the United Kingdom having prior to this obtained a Bachelor of Commerce degree in New Zealand.

Pieter Du Plooy

Pieter Du Plooy

Executive Director

Piet joined Rewardsco as an executive director in December 1997. Piet played a leading role in the development and implementation of the Groups bespoke information technology backbone. Piet currently heads up the development and management of Rewardsco Sales’ systems, information technology platform and special projects. Previously, Piet’s impressive tech industry career included working with a number of blue-chip organisations.

Craig De Busser

Craig De Busser

Executive Director

Craig joined Rewardsco in 2000 and was appointed an executive director in January 2015 having gained wide experience in financial management and support operations within the Group. Craig has played a key role in the Group’s financial reporting and more recently in the development and management of key support functions in Rewardsco Sales. Previously, Craig obtained his Bachelor of Commerce and MBA degrees from University of KwaZulu-Natal and completed his accounting articles at PKF.

Dylan Koen

Dylan Koen

Executive Director

Dylan joined Rewardsco in 1999 and was appointed an Executive Director in April 2010 having gained wide experience within the Group. Dylan has played a leading and innovative role in Rewardsco Sales’ business development and currently has responsibility for the company’s sales, customer relationship management and product development initiatives. Dylan has a MBA from Wits Business School which he obtained in 2017.

Maximising shareholder value

Rewardsco Investments builds shareholder value by investing Group resources in the high-growth areas of outsource sales and distribution, telecommunications, fintech, mobile broadband and IT.

Our Business!

Functional Structure

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Shareholder Structure

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Rewardsco Group is fully committed to investing in strategic innovation while maintaining uncompromisingly high corporate standards. The Group is constantly seeking professional and talented individuals that are focused on developing a rewarding career, primarily in the fields of outsource sales and distribution, telecommunications, fintech, mobile broadband and IT.

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